Author: Edward Sefton

Edward Sefton spent eighteen years in asset management before he started writing about markets. He began on the graduate scheme at a large UK fund house, moved to the multi-asset desk, and spent the bulk of his career running balanced mandates for pension schemes and charities. He left after the third reorganisation in five years and started filing copy because the industry needed fewer product launches and more honest commentary. He writes about fund performance, asset allocation, pensions, and the gap between what the marketing deck says and what the factsheet shows. He has sat through enough quarterly reviews to know when a fund manager is explaining alpha and when they are explaining luck. Edward lives in Hampshire. He reads the IA sector averages before breakfast and considers most investment commentary to be hindsight with a Bloomberg terminal.