The Plus500 Wealthsimple partnership, announced on Wednesday, will give more than four million Canadian retail investors their first direct access to US futures markets through Plus500’s regulated trading and clearing infrastructure.
Wealthsimple, Canada’s largest online brokerage, holds C$150 billion in assets under administration, making it by far the largest distribution channel Plus500 has signed for its B2B futures business to date.
Under the deal, Plus500 supplies its full suite of proprietary order routing, risk management and clearing capabilities directly to Wealthsimple’s platform. Wealthsimple’s clients gain access to US futures contracts; Plus500 collects fees for the infrastructure underpinning every trade.
How the Plus500 Wealthsimple Partnership Fits the B2B Strategy
Plus500 is listed on the London Stock Exchange and sits in both the FTSE 250 and the STOXX Europe 600 indices. Most UK investors know it as a contracts-for-difference (CFD) broker, but management has spent several years building a parallel business: supplying clearing and execution infrastructure to other platforms rather than dealing with retail clients directly.
The Wealthsimple deal is the latest addition to a network that already includes FanDuel Prediction Markets (a joint venture with CME Group), Kalshi’s CFTC-regulated event contracts (routed through Plus500’s clearing membership in Kalshi Klear), and Topstep, a retail prop-trading firm. CFTC stands for the Commodity Futures Trading Commission, the US derivatives regulator; clearing membership means Plus500 sits between buyer and seller guaranteeing that trades settle.
Plus500 secured that clearing access through the 2021 acquisition of US futures broker Cunningham Commodities, which also launched the group’s stock-dealing product, Plus500 Invest, in the same year. In H1 2026 the company launched Single Stock Futures in the US in collaboration with CME Group, broadening the range of contracts available on its platform.
What the Numbers Say About Non-OTC Growth
The financial rationale for the B2B push is becoming clearer. In the 2025 financial year, Plus500’s non-OTC revenue (everything outside its traditional over-the-counter CFD business) crossed $100 million, representing approximately 14% of total group revenue, according to the snippet’s figures.
By H1 2026 that share had edged up. Quartr’s earnings summary for Plus500 puts non-OTC revenue at approximately $70 million for the half-year alone, roughly 15% of total revenue and up 30% year-on-year. Annualised, that trajectory points well beyond the 2025 full-year figure.
The broader H1 2026 picture is healthy. Customer income rose 24% year-on-year to $460.8 million, new customer additions climbed 17% to 65,723, and active customers grew 10% to 197,294. The group entered the period with a debt-free balance sheet and cash balances of over $850 million as of 30 June 2026, giving it the firepower to pursue further partnership deals without needing external funding.
EBITDA (earnings before interest, tax, depreciation and amortisation, a measure of operating cash profitability) rose just 1% year-on-year to $187.5 million in H1 2026, with a 41% margin. Revenue growth is therefore outpacing profit growth for now, which tends to happen when a business is investing in new distribution channels and integration costs ahead of the revenue they will eventually generate. The Wealthsimple deal is that dynamic in action.
Plus500 also expanded its OTC business into Canada and Japan in H1 2026 and introduced 24-hours-a-day, five-days-a-week trading on stocks and ETFs, according to Yahoo Finance’s reporting on the H1 2026 results. The Wealthsimple infrastructure deal therefore sits inside a broader Canadian push rather than standing alone.
For holders of Plus500 shares (ticker: PLUS on the London Stock Exchange), the Wealthsimple announcement underlines a structural shift in how the group earns money. CFD revenues remain the core and can be volatile, moving with market activity levels. B2B infrastructure fees are steadier: once a partner platform is integrated, revenue flows with trading volumes rather than switching on and off with sentiment.
The full H1 2026 results, including the latest dividend and share buyback figures, were scheduled for release on Plus500’s investor relations reports page on 10 August 2026. Those figures will show whether the infrastructure revenue line is growing fast enough to offset any softness in the core CFD division.
Watch whether management names a second Canadian partner or provides revenue guidance specific to the Wealthsimple contract when the full results land: either would mark a material step up in disclosure around a business line that is clearly becoming central to the investment case.
