Investors using eToro (ETOR) learned this week that the platform’s new eToro AI investing features form part of a wider repositioning: the broker now describes itself as an AI-first company, having rebuilt its mobile app around an AI assistant, launched a desktop trading platform, and completed an agreement to acquire a crypto wallet provider. Separately, IC Markets confirmed a specific four-hour window for its own planned domain switch.
eToro AI Investing Features: What the App Overhaul Includes
The centrepiece of the launch is Tori, eToro’s AI assistant. Tori delivers portfolio updates, market signals, and explanations of price movements, and will be accessible through WhatsApp and Apple Watch as well as the main app. The redesigned mobile experience also adds sub-accounts for different investment goals and revamped asset pages with expanded charting tools.
Beyond the phone, eToro launched eToro Edge, a desktop platform aimed at active traders, and announced agent-powered portfolios (investment strategies run or copied from AI agents, with the user retaining final control). The company’s App Store and developer platform were also extended, giving third-party developers more ways to build on the eToro ecosystem.
Yoni Assia, co-founder and chief executive of eToro, said the company’s AI is built on ‘the real decisions and track records of millions of investors,’ and that combining it with the platform’s community is meant to help investors make decisions with ‘greater knowledge and confidence.’ He added that ‘agentic trading is accelerating’ and that eToro has embraced successive waves of technology, from social investing to crypto to AI, as part of its aim of ‘levelling the playing field’ for retail investors.
Or Peled, eToro’s vice president of product management, strategy and growth, described the firm as viewing itself as an AI-first company, with AI woven into the user experience, autonomous execution, an open ecosystem, and its data foundation.
The Zengo Acquisition Behind the Self-Custody Wallet
The self-custody crypto wallets are powered by Zengo, but the relationship runs deeper than a technology partnership. eToro’s official press release confirms the company agreed to acquire Zengo on 15 April 2026, describing the deal as deepening its digital asset capabilities and accelerating its strategy of connecting traditional finance with on-chain infrastructure.
CoinDesk reported the transaction at approximately $70 million; eToro’s own press release confirms the acquisition agreement without stating a dollar figure. Self-custody means users hold the private keys to their own digital assets rather than leaving that control with eToro, which matters to crypto holders who prefer not to rely on an exchange’s custody arrangements.
The deal came at a moment when eToro’s commodity trading was running hard. StockTitan, citing the company announcement, reported that commodity trading accounted for 60% of trading commissions in Q1 2026, with commodity volume running at nearly four times the level of the prior year. ETOR shares rose 6.37% on the day the Zengo acquisition was published.
IC Markets Gives Clients a Defined Maintenance Window
IC Markets’ planned migration from icmarkets.com to ic.com carries more precision than the broker’s initial announcement suggested. IC Markets’ official blog sets the maintenance window as Saturday 11 July, from 07:00 to 11:00 GMT+3, a four-hour slot the original announcement did not specify.
During that window, the website and trading platforms may experience temporary interruptions. The IC Markets Help Centre confirms the same window and advises clients who plan to hold positions through the maintenance period to keep sufficient free margin (the portion of your account not tied up as collateral on open trades) to reduce the risk of margin stop-outs, where positions are automatically closed if your account falls below the required level.
The broker says the domain switch will not affect partner referral links or their functionality, and expects normal service to resume before the maintenance window closes.
For eToro holders, the more pressing question is whether the AI-first relaunch translates into user growth and revenue: the next earnings update will show whether the commodity trading surge seen in Q1 2026 carried into Q2, and whether the Zengo acquisition begins to show up in digital asset revenue.
