In an ambitious move to inspire real estate professionals and celebrate the UAE’s 2025 ‘Year of the Community’, AYS Developers is joining forces with Dr Nour ElSerougy of the Innovation Experts Real Estate Institute to deliver a record-setting training event in Dubai.
Slated for 31 May 2025 at the Grand Hyatt Convention Centre, this complimentary session will target advanced sales skills for off-plan property in Dubai Islands—one of the city’s most visionary developments. The initiative is backed by Al Safi Bank, a trailblazer in Sharia-compliant and cross-border finance through the AIFC.
Spencer Lodge, a high-profile strategist and podcast host, will guide attendees through the record-breaking experience, which is set to be the largest property training session ever recorded by Guinness World Records.
Leading the instruction is Dr Nour El-Serougy, a world-renowned real estate mentor and PropTech advocate with over two decades of experience in the UAE and beyond. His contributions have shaped the careers of thousands, and his leadership will anchor this historic gathering.
A subsequent expert panel will delve into the investment opportunities emerging in the Dubai Islands. Joining the discussion are Mr Ismael Al Hammadi, Mr Nazish Khan, Ms Sonia Waters, and Dr El-Serougy—each offering critical insight into regional development trends.
Senior officials and real estate regulators are expected to attend, demonstrating Dubai’s enduring commitment to education, innovation, and sector-wide excellence.
With the Dubai Islands providing an iconic setting, the event stands as a bold expression of the Emirate’s future-oriented ethos and leadership in urban transformation.
Yulia Loshchukhina, CEO of AYS Developers, commented:
“It’s an honour to be part of a movement that combines education, innovation, and community spirit. Breaking a world record is not just about scale; it’s about impact, and we’re proud to be setting this new global standard from Dubai.”
Mr. Mohammed Mousa, CEO of Innovation Experts Real Estate Institute added:
“This is more than a record-breaking training – it’s a movement to redefine how real estate professionals learn, grow, and lead. From Dubai to the world, we are setting a benchmark that unites knowledge, excellence, and vision. It is an honour to serve this mission in my home – a city that never stops reaching higher.”
Register here: conference.aysdevelopers.ae
About AYS Developers
AYS Developers is a leading property development company with proven expertise in real estate and lifestyle properties. With a strong presence in key global markets including the UAE, Kazakhstan, and Russia, AYS delivers a portfolio of exceptional developments that combine design, functionality, and long-term value.
Guided by a vision of service excellence and innovation, AYS Developers is committed to helping families find their dream homes while offering investors world-class opportunities that deliver strong returns. With passion and purpose, AYS continues to shape the future of real estate.
For more information, visit: https://aysdevelopers.ae/
About Innovation Experts Real Estate Institute
Innovation Experts Real Estate Institute is a private venture that is envisioned to constitute the gateway of real estate professionals of all horizons to the most relevant, accurate and up-to-date real estate knowledge. Whether it is about world’s best practices, or latest market insights, or innovative techniques and tools, our team of experts is fully dedicated to help you upskill your capabilities and deepen your knowledge of the market.
While we operate in full-concordance with the guidelines of RERA – DLD, we have strong ties with leading international associations, colleges and institutes that pertain to the real estate industry, these include, but not restricted to, the National Realtors Association®, CIPS®, CRB®, ISPIM®…etc.
For more information, visit: https://ierei.ae/
