VitrA Tiles, a leading name under the Eczacıbaşı Tiles Group, has received a 2025 Red Dot Design Award for its CementEra collection. Recognised in the ‘Product Design’ category, CementEra stood out for its innovative look and architectural versatility. The Red Dot Awards are recognised globally as benchmarks of design excellence.
Celebrating concrete through refined design
CementEra offers a modern interpretation of concrete’s raw charm through clean-lined, sophisticated surfaces. The result is a refined aesthetic that balances form and function, creating serene, contemporary interiors. The series is available in four versatile shades: light greige, dark greige, light grey, and dark grey.
Two unique decorative designs enhance these base tones with cohesive detailing. The tiles are available in multiple dimensions—120×280, 120×120, 60×120, and 60×60 cm—enabling flexibility for diverse architectural needs. A special 120×120 cm mix decor piece echoes the latest design trends, boasting fluid motifs and a high-gloss surface finish applied with a specialist printing process.
Judged by global leaders in design
The Red Dot Design Award, established in 1955, acknowledges design excellence across the world. In this year’s competition, a jury of 43 independent professionals from 21 countries evaluated entries from over 60 nations. The CementEra collection stood out for its outstanding quality and was duly recognised among the best of 2025.
