Clifton Wealth Partnership (CWP) has announced the addition of Wesleyan’s Smoothed With Profits Fund to its Morgan Lloyd Invest adviser platform. This strategic move enhances flexibility for financial planners and their clients, helping them navigate increasingly volatile market conditions.
The Smoothed With Profits Fund, developed by Wesleyan—a UK-based mutual financial services provider—offers daily pricing, trading, and smoothing to promote transparency and timely access to information. Using a unique smoothing mechanism, the fund sets aside a portion of returns during periods of outperformance to help stabilise value when markets face turbulence, providing investors with a more consistent growth experience.
The With Profits market in the UK is active and sizeable, growing 11% from 2022 to 2023 and reaching a total £7.6bn AUM according to AKG.[1]
Financial planner and wealth manager Clifton Wealth Partnership has put technology at the forefront of its business for 15 years and has its own in-house investment platform, Morgan Lloyd Invest. CWP is part of the Clifton Group which has a legacy stretching back 40 years, over 13,000 clients, 154 employees and £3bn in assets under management.
Anthony Carty, Managing Director, Clifton Wealth Partnership, comments: “The addition of Wesleyan’s smoothed fund to the ML Invest platform gives our financial planners even greater flexibility in designing solutions that help clients achieve their long-term financial goals.
“Smoothed funds aren’t widely available on-platform but they are particularly valuable in today’s environment, offering a way to reduce the impact of market volatility while maintaining exposure to real assets. By broadening the choice available, we’re reinforcing our commitment to delivering robust, client-focused investment strategies that support confidence and consistency over time.”
Karen Blatchford, Managing Director, Intermediary Distribution at Wesleyan, added: “Adding our fund takes us further towards our goal of making smoothed investing more accessible. As market volatility continues to challenge clients, advisers need transparent solutions on their chosen platform that deliver stable returns. By continuing to innovate and collaborate with new partners we’re reinforcing our position as a first mover in the space.”
