At a Glance
Brookland Solutions, Dynamics Square, and Azzure IT are three leading UK partners for Microsoft Dynamics 365 Business Central, each suited to different business needs. Brookland Solutions offers deep multi-industry SME expertise and highly tailored implementations, Dynamics Square provides broad full-cycle services with global scalability, and Azzure IT focuses on rapid deployment with strong managed services. The comparison highlights differences in industry focus, implementation style, integrations, and support, helping businesses select the partner that best aligns with their size, complexity, and long-term ERP goals.
Choosing Your Dynamics 365 Partner
You’ve narrowed down Microsoft Dynamics 365 Business Central as your business ERP, but don’t know who to partner with?
This is a common issue that many organisations face. A single online search for the top UK Business Central partners can open a huge list of contenders but also leave you confused about the right choice for your business. Whether you’re moving from a legacy system or upgrading from NAV, you don’t want to make the wrong partner choice for a critical business decision and investment, such as an ERP.
In this article, we help you make this decision less taxing with a detailed comparison of three leading and competitive Business Central partners in the UK – Brookland Solutions, Dynamics Square, and Azzure IT.
Partner Profiles
Brookland Solutions
Brookland Solutions is a UK-based Microsoft Dynamics partner specialising in D365 solutions, particularly Business Central and NAV. They have over 20 years of deep industry experience working with UK businesses, especially SMEs.
Unlike other D365 partners, Brookland Solutions makes an extra effort to understand a business, its requirements, and challenges to tailor effective ERP solutions.
Whether it’s for the manufacturing, property management, food and beverage, service management, wholesale and distribution, or arts and entertainment industries, they have a strong team of Microsoft-certified accountants, developers, consultants, and industry experts to power every project.
Dynamics Square
Dynamics Square is a certified Gold Microsoft Dynamics Solutions partner offering a wide range of ERP and CRM solutions, including Business Central.
Their core expertise lies in full-cycle services, from implementation to support. Dynamics Square serves manufacturing, food & beverage, financial services, professional services, healthcare, as well as trade & distribution sectors.
Azzure IT
Azzure IT is a UK-based Business Central partner offering both on-premises and cloud-based solutions. They are also an established Microsoft Solutions Partner for Business Applications. Distribution, engineering, manufacturing, not-for-profit and professional services are the key sectors they serve.
Table of Comparison
| Brookland Solutions | Dynamics Square | Azzure IT | |
| Core Strengths | End-to-end consultancy, implementation & support Strong support & upgrade expertise D365 BC & NAV | Full-cycle ERP & CRM services Consulting, implementation, integration | Pre-packaged industry templates Managed services |
| Key Differentiator | Rich multi-industry expertise UK support team | Broad global reach A large bench of consultants | Managed service focus |
| Microsoft Partner Status | Microsoft Silver Partner 20 years of experience | Microsoft Gold Partner | Microsoft Solutions Partner for Business Applications |
| Industry & Business Size Focus | SMEs across multiple industries | SMEs in retail & manufacturing | SMEs in manufacturing & distribution |
4 Key Factors to Consider
Get a head-to-head comparison of these three leading Business Central partners and how they compete against each other.
1. Industry Expertise
Brookland Solutions
Brookland Solutions brings over two decades of experience working with UK SMEs across multiple industries. They take pride in their knowledge of the distribution/wholesale, manufacturing, property, service, food & beverage, and arts & entertainment sectors.
Brookland Solutions’ USP is that they offer a unique perspective to every business and project, developing an ERP solution that best fits their specific operations.
This breadth of their expertise is especially appealing if your company operates in one of these industries and you need a partner who understands the ins and outs of your industry.
Dynamics Square
Dynamics Square also caters to a wide range of industries, but its core strength lies in manufacturing, trade/distribution, professional services and financial services. However, their focus on complete life cycles may be more appealing to businesses looking to expand global operations or wanting to combine multiple business streams.
Azzure IT
Azzure IT can be a good fit for SMEs in distribution, engineering, manufacturing, professional services or nonprofits looking for a partner that can help them scale up but also provide good support.
2. Implementation Approach
Brookland Solutions
Brookland Solutions stands out for providing custom implementation by focusing on a business’s unique needs. They clearly understand that no two businesses, even if in the same industry, are alike and don’t believe in pushing a “one-size-fits-all” approach.
They take time to understand your business, discuss your requirements, address the challenges, and work out the best solution. They go beyond Business Central implementation and offer ongoing consultancy, training, and support. Along with customising ERP requirements, they also offer a 2-week quick setup for startups wanting a simple, standard implementation.
You may want to strongly consider Brookland Solutions if you’re looking to upgrade your legacy NAV or have custom needs and complex operations, which are ideal for adaptation over standardised solutions.
Dynamics Square
Dynamics Square offers a full lifecycle solution, from the initial setup to ongoing support. They’re ideal for businesses in need of an end-to-end solutions partner.
Azzure IT
While Azzure IT’s implementation focus lies on the rapid deployment of ERP systems, they also support custom implementation for more complex needs.
3. Integrations and Add-ons
Brookland Solutions
With Empowered Business Central for Manufacturing, Wholesale & Distribution, Professional Services, and Retail, Brookland Solutions presents industry-specific integrations as well as extensions or add-ons for analytics, document management, mobile and web access, analytics, and Making Tax Digital. They’re also ready to connect your BC system with Power Platform.
These solutions can potentially save a lot of time and effort in custom builds if your business falls into any of these categories.
Dynamics Square
Dynamics Square do offer many external extensions and add-ons, but they focus more on Microsoft 365, Power Platform, and third-party ISVs.
Azzure IT
Azzure’s focus is on extending via third-party apps and the backing of Content and Cloud for enterprise-grade integrations.
4. Training, Support, and Upgrades
Brookland Solutions
It doesn’t stop at implementation. Ongoing support is key to the success of your ERP. This is something that Brookland Solutions also believes in, by going beyond implementation services and offering training and support. Their longstanding expertise allows them to support legacy NAV systems, too.
Brookland Solutions offers support packages offering access to their consultants along with their UK-based support team. Upon request, they also offer extended support outside standard working hours. Their support team can diagnose and solve most problems with secure remote access.
Dynamics Square
Dynamics Square provides ongoing maintenance and support.
Azzure IT
Azzure IT offers a self-service portal with 24/7 access.
How to Choose the Right Business Central Partner for Your Business
Choosing the right partner largely depends on your industry type, goals, existing systems, and future roadmap.
Business Size & Type
For SMEs with custom needs, Brookland Solutions can be very cost-effective. For mid-market organisations with ambitions, multiple divisions or global reach, Dynamics Square or Azzure IT may give more scalability.
Industry
Brookland Solutions is the best fit for unique and highly specialised processes. If you’re looking for standard processes, Dynamics Square is more appropriate.
Existing Systems
Brookland Solutions, Dynamics Square and Azzure IT are all good for migrations from legacy NAV, add-ons and upgrades.
Integrations
Choose Brookland Solutions for pre-built, ready-to-integrate, industry-specific add-ons. If you rely on Microsoft 365, Power Platform, and external systems, you may want to choose Dynamics Square.
In Conclusion
Brookland Solutions, Dynamics Square and Azzure IT are all strong UK-based Microsoft Dynamics 365 Business Central partners, each with its strong points.
While they’re the top three partners that stand out from a host of others in the UK ecosystem, the best Business Central partner will ultimately depend on your business size, industry, complexity, roadmap, budget, and service expectations. Assess your requirements before making the choice.
