Medicana Health Group, at the forefront of Türkiye’s healthcare scene, is redefining patient care through a technology-first approach. This approach is built on a solid foundation of understanding and addressing patient needs, facilitated by the strategic integration of smart technologies. This ensures that each patient’s journey is not only personalized but also meticulously organized.

In an age where digital innovation is key to advancing healthcare, Medicana Health Group has embraced telemedicine, wearable technology, artificial intelligence, and genomics, setting a new standard in patient care.

By harnessing these technologies, Medicana is able to analyse and utilise data to enhance operational effectiveness, aiming to elevate patient satisfaction, streamline service delivery, and promote health literacy.

Medicana is committed to offering personalised care, ensuring each stage of the patient’s journey, from initial consultation to post-care, is marked by tailored attention and care, guaranteeing a fully personalised and thorough care experience.

Leveraging Technology for Advanced Patient-Centric Care

With the healthcare IT market expected to reach USD 1,834.3 billion by 2030, growing at a CAGR of 15.8% from 2024 as per Grand View Research, Medicana Health Group is capitalising on this growth through significant IT investments and digitalising healthcare services. This digital approach enables services such as online consultations, swift appointment scheduling, and instant access to health records, dramatically reducing conventional healthcare wait times. Medicana’s digital initiatives also extend to efficient online payment systems, rapid prescription processing, and quick access to diagnostic information.

Furthermore, Medicana Health Group is pioneering in offering innovative healthcare services like digital second opinions for surgeries and comprehensive online rehabilitation and physical therapy programs, supported by AI. The Group’s digital services also include a broad array of online home care services, offering educational content for all ages, from infants to the elderly, ensuring ongoing, accessible healthcare support for every life stage.

Commitment to Environmental Sustainability and SDG 3

“Digital transformation facilitates quicker, more targeted, and cost-effective patient outcomes, significantly contributing to the betterment of society and aligning with the United Nations’ Sustainable Development Goal 3 (SDG 3), which focuses on ensuring healthy lives and promoting well-being at all ages. In tandem with these efforts, our commitment to environmental sustainability, evident in our adoption of eco-friendly practices across our operations—from utilising green energy like wind and solar to implementing paperless hospital systems—further underscores the belief that a healthy planet is foundational to sustaining healthy populations,” stated Reha Özkaya, Board Member at Medicana Health Group.

Emphasising Value-Based Care for Enhanced Patient Experiences

Medicana’s patient-centered care model is holistic, addressing the entire spectrum of patient needs, including both physical and emotional well-being. This involves engaging patients in their care decisions, crafting personalised care plans, and ensuring a seamless, empowering healthcare experience.

To accommodate the needs of an aging population and the increasing demand for home-based care, Medicana offers an extensive range of services for elderly patients, including home-based post-operative care, telemedicine consultations, and remote monitoring, providing convenience and ensuring ongoing, effective health management for the elderly.

Medicana Health Group operates a network of 16 hospitals across seven major cities in Türkiye, serving a diverse patient base of over 5.5 million individuals annually, from within the country and internationally.

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Sam Allcock

Sam Allcock is the founder of PR Fire. He helps small to medium-sized businesses land coverage in publications like BuzzFeed, Metro, The Huffington Post, and The Telegraph through smart press release distribution....

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