Binks joins with decades of experience in business development and brand strategy
London, June 8th – Team ITG, the technology-led multichannel marketing activation business, has hired industry veteran Roger Binks as a Managing Partner to drive the company’s continued growth throughout the UK and Europe.
Binks has previously held senior positions at Intu, IWG, Marriot International and Dixons Stores Group, and will lead Team ITG’s go-to-market strategy in both the UK and European markets.
Bringing decades of experience in client-side customer roles, Binks will support Team ITG’s global client base including brands such as Haleon, M&S, PUMA, Co-op and Matalan.
The hire forms part of a series of recent appointments, which includes William Eccleshare as Chairman and Natalie Somerville as Global Managing Partner.
Binks recently delivered a keynote speech at ProcureCon Marketing 2023 in London, exploring how Team ITG are modernising operating models for their clients through seamless collaboration between people and technology.
Roger Binks, Managing Partner at Team ITG, said: “I’m delighted to join Team ITG at an exciting time in its international growth, delivering first-class campaigns for some of the world’s most recognisable brands. Team ITG’s technology-led approach to marketing, working hand in hand with Creative Automation engine Storyteq, is already proving revolutionary for its global client base, and there is a fantastic opportunity to bring these transformative operating models to an even wider array of brands over the coming months and years – driving efficiencies while saving time and money.”
Simon Ward, CEO of Inspired Thinking Group, commented: “Bringing Roger on board strengthens our global ambitions, cementing our already well-established presence in the key UK and European markets. His experience in both the business growth and creative spaces makes him an invaluable addition to the team as we pursue new hires, partners and acquisitions. Roger is also perfectly positioned to support the delivery of tech-powered, streamlined ways of working for our clients as we continue to place innovation at the heart of our identity and offering.”
Team ITG forms the marketing services engine of Inspired Thinking Group, founded in 2009 by CEO Simon Ward. The company is backed by leading mid-market investment firm, Bridgepoint, and has offices across Europe as well as in New York and Chicago, with a total headcount of over 1,300 people.