Wolverhampton and Mansfield have emerged as Britain’s most entrepreneurial locations, according to a recent survey conducted by SME insurance provider Superscript. The study analyzed data from the Office for National Statistics (ONS) to compare the number of small businesses per unitary authority in 2021 and 2022, taking into account the population of each area. Wolverhampton secured the top spot with a score of 0.48, followed by Worcester (0.20) and Carlisle (0.19) among the cities. In the towns category, Mansfield came out on top with a score of 0.38, closely followed by Blackburn with Darwen (0.30) and Luton (0.22).
The growth in small businesses was primarily driven by the accommodation and food service sector, which experienced a national increase of 4.9% (equivalent to 8,175 additional businesses). The construction sector also saw significant growth, with a 4.25% rise (15,270 more businesses). Superscript’s survey of 1,000 small business owners revealed that 72% of respondents chose to start their own business due to the potential for higher earnings compared to their previous jobs.
Cameron Shearer, the co-founder and CEO of Superscript, expressed encouragement at the presence of several new entrepreneurial towns and cities in this year’s top 10 rankings. He also highlighted the resilience of these locations, which defied the national trend of an 83,000 decline in small businesses. Shearer noted that challenging times often give rise to great ideas and innovations, as businesses adapt rapidly. Flexibility and customization were identified as the most important insurance requirements for small businesses seeking coverage.
One example of a successful small business is Hatch To Go in Darlington, run by Jasmin, 41, and Phil Robson, 47. The concept emerged as an extension of their existing business, Hatch Luncheonette, which underwent adaptations during the COVID-19 pandemic. Hatch To Go now provides retail items, cakes, snacks, and coffee, catering to customers looking for last-minute gifts and cards. The store focuses on sourcing products from local suppliers and independent brands, with an emphasis on supporting women-owned businesses and independent brands not readily available on larger platforms like Amazon.
According to Superscript’s data, entrepreneurs consider several factors when choosing a business location. Fifteen percent of respondents prioritize good access to talent, while 14% simply opt for the area where they already reside. Jackie Mulligan, founder of ShopAppy and an expert on government high street task forces, highlighted the positive transformation of high streets into experiential places and emphasized the importance of supportive communities, effective business networks, and collaboration between local partners such as councils and business improvement districts for fostering entrepreneurship in challenging economic climates.
The rankings of the top cities for small businesses are as follows:
- Wolverhampton (0.48)
- Worcester (0.20)
- Carlisle (0.19)
- Hull (0.17)
- Norwich (0.14)
- Cardiff (0.12)
- Stoke-on-Trent (0.12)
- Sheffield (0.10)
- Plymouth (0.10)
- Southend (0.08)
The rankings of the top towns for small businesses are as follows:
- Mansfield (0.38)
- Blackburn with Darwen (0.30)
- Luton (0.22)
- Darlington (0.19)
- Ipswich (0.19)
- Stratford-Upon-Avon (0.19)
- Maidstone (0.19)
- Bridgend (0.17)
- Maldon (0.13)
- Scarborough (0.11)
