There are so many great benefits to turning your professional experience into a brand. When you are the commodity, your value as an employee skyrockets, and more than that, you have new and exciting opportunities to work for yourself that ensure you continue to do what you love on your terms. You can become a coach, a speaker, an industry specialist, a consultant, a business owner, and so much more when you are a lead thinker in your field.
To become this lead thinker, you need to understand how to market yourself, what value you can offer, and most of all, how you can capitalize on your efforts. You may offer your specialist opinion and advice to others for a price. For example, you may write a book or create a workshop.Alternatively, you might offer your expertise for free and monetize in other ways, like events, donations, or sponsorships.
Regardless of how you monetize and use your personal, professional brand, know that you have options. Getting to the stage where you have those options, however, can feel like jumping over a chasm.
These tips will help you stand out and establish yourself in your field and help you successfully grow an audience that will make so much possible in the future.
Identify Your Interests, Field, and Unique Selling Point
Though your brand is yourself, you still need to be able to identify your USP. This is simply so that others can understand what you are about and what you are offering to them. To grow a following fast, try to focus on something unique and niche. This way, you can establish yourself within that community and quickly rise to the ranks of the best content creator or experts.
Once you have that foundation, you can then expand as necessary, and depending on how well you were able to monetize your efforts thus far may even be able to bring in others to work for you.
This is ideal for those who will eventually work within the influencer framework. If you want to become a consultant or even just a business professional, however, you will want to look at growing your reputation within your industry.
You can do this by networking and getting your name published as often as possible.
Continue to Develop Your Skillset and Knowledge Base
If you want to drive your career or business with yourself as the professional draw, then you need to go above and beyond to keep your skills sharp and knowledge base vast. If you aren’t yet at the top of your field, you will want to build a foundation that can be adapted and adjusted to suit whatever the next step is in your career. For many, this foundation will be in the form of an MBA.The great news is that online degrees have seen a massive overhaul in the last few years. Now you do not need to relocate to attend the best program for you, and you can juggle your degree around other responsibilities from work to a family. Rather than be restricted to MBAs near you, you can now explore and find the best MBA online in UK, US, or wherever you are located.
Most MBA programs offer multiple track options. Go through each track to understand the course outcomes and who each track is for. You may have the option between entrepreneurship, finance management, and global business management. For some, the choice will be obvious. For others, it may be more uncertain. If you feel uncertain, get in touch with the admissions team so that you can have an in-depth conversation about which track is best for your goals.
Create Content and/or Value
In order to prove your expertise and professionalism, you will need to create content or value. For most, writing articles, reports, or interviewing is a great way to get their words out there. You may also want to look into the video. Creating your own video content can do wonders towards bringing in a huge audience and getting the attention of other professionals in your field.
Content creation is a huge job, but you don’t need to do it by yourself. If you are a terrible writer, for example, you can have a professional edit the article you have written to sound great. Outsourcing like this is far more doable than people think and can help you establish your expertise in a variety of mediums.
Consider how you will get this content out in front of your audience as well. While social media is a great option, you may want to see about getting published professionally. Don’t think you can get your name out there and established entirely on your own, either. You will need to collaborate, network, and build a reputation that is affirmed by other recognizable names and figures in your field.
Collaborate and Network
In order to be recognized by those in your field, you will need to get your name and face out there. You can do this by becoming an influencer on social media. Though this sounds like you are simply marketing for other people, it doesn’t have to be used in that way. Having an informational platform that newcomers in your field go-to for key information and insights can do wonders for your career, especially as those who you help go further themselves.
That isn’t the only way that you can get your name out there, however. You can also work to get published professionally by a publisher or magazine. You can get in touch with other hosts and become a guest speaker. You can even be a keynote speaker at events with the right amount of networking.
To get the most value out of any effort or content that you create, you will want to market that content. Use PPC marketing, social media marketing, PR marketing, and anything else that you find works. You want your name out there, especially next to other big wigs in your industry.