ProRata.Ai has partnered with the Danish Publishers Group DPCMO to launch the first decentralized sovereign AI answer engine, enabling fair credit and compensation for generative AI use of media content.
The partnership, which puts publishers in control of their content, establishes a replicable framework for media associations worldwide seeking fair and transparent collective licensing solutions. DPCMO members can opt into a pre-negotiated partnership agreement with ProRata.Ai and embed Gist Answers—ProRata’s attribution-based, RAG-powered AI answer engine—across their digital properties. Participation is free and non-exclusive, and Gist Answers is designed to boost audience engagement and dwell time on publisher sites. Implementation is simple, requiring only five lines of code.
“This deal reflects our mission to ensure that generative AI provides credit, control, and fair compensation for the creators who power the ecosystem,” said ProRata.Ai Chief Business Officer Annelies Jansen. “The standards we set today for generative AI use, practice and regulation will determine human benefit from both commercial and creative standpoints. We’re optimistic that this agreement will showcase the possibilities around how content owners and generative AI firms can work together to deliver a healthy, sustainable ecosystem.”
“A transparent media ecosystem is essential for democracy. Clear, accurate credit and attribution help citizens understand where information comes from and whom to trust,” said Karen Rønde, CEO of the DPCMO. “By building a sovereign, responsible AI ecosystem, Denmark is setting a precedent for how media sectors can take collective control in the generative AI era – on fair terms and with full respect for creators’ rights.”
By decentralizing AI infrastructure and placing generative capabilities directly inside publisher environments, the agreement ensures that AI is led by and benefits the creators whose work fuels it. The framework is built around the Three Cs:
- Control: Publishers determine what content they provide, where it appears, and can opt-out at any time; ProRata’s RAG-only design ensures full removability.
- Credit: All uses of publisher content include accurate attribution and clear citations
- Compensation: A proportional revenue-sharing model recognizes each publisher’s contribution whenever and wherever their content is used.
